The peculiar figure of the mexican charro is a symbol of our mexicanity. From a historical perspective, this figure dates back to colonial times when haciendas originated, the mexican charro is characterized as a cheerful and bohemian person. Tequila Riqueza Cultural presents the ceramic “CHARRO” in a beautiful ceramic bottle molded and hand painted by mexican artisans, with an embossed aluminum label embodying the traditional serape and wearing an authentic charro hat.